Facebook is one of the most widely
used advertising channels today. It boasts of having 955 million active users
around the world. Statistics show that approximately 50% of people living the
United States access Facebook, and considering that only 60% of residents
actually use the Internet, this is an impressive feat for Mark Zuckerburg and
his company.
Using Facebook advertising will give
you a significantly wider market reach, and it will also cost a lot less to use
it as compared to other PPC campaigns. BUT, a very important thing you need to
remember is that just because you have Facebook ads showing in millions of
newsfeeds does not automatically translate to a high ROI. You have to make sure
your advertisement is actually effective for the audience you are targeting.
Case in point, your Google Adwords ad might not work effectively if you use the
same one for your Facebook ad, and vice versa.
Download E-Book Facebook For Business
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